Word of Mouth Marketing
Word-of-mouth marketing is the best advertising there is!

BNI provides a structured and supportive system of giving and receiving business. It does this by providing an environment in which personal relationships can be developed with dozens of other qualified business professionals. By establishing this "formal" referral relationship with other people, each member has the opportunity to substantially increase his or her business.

BNI bases its program on a philosophy of "Givers Gain". This entails a belief that 'what goes around comes around' and if I help you and you help me, we all benefit. Operating as a team, each chapter understands the concept of Together Everyone Achieves More (TEAM). The TEAM motto was actually our BNI annual theme for 2003.

By working as a team, an average BNI chapter is able to generate about 100-120 referrals per month. This represents tens of thousands of dollars - all generated monthly by methodically following the methods and strategies evolved during BNI's past twenty years.

When you think about referral marketing, there is only one premier name that comes to mind.